Member of the Legislative Council the Hon. Shayne Mallard MLC today announced that a photograph which showcases the Blue Mountains as a holiday destination, has been crowned as a winning entry in the ‘What I Love About Holidays in NSW’ campaign. 

Mr Mallard said the image, shot at the Leura Cascades was one of more than 16,000 submissions in the campaign being run by the NSW Government’s tourism and major events agency, Destination NSW.

The image is a shot of the Leura Cascades in the Blue Mountains and was taken by Shane Smith.

“I am delighted to see this incredible image, which captures the beauty of the Blue Mountains so well, has been named a winner in this popular NSW tourism campaign,” Mr Mallard said.

“No doubt this image will capture the attention of holiday-makers, and inspire travellers to think about planning their next short break in the Blue Mountains” he said.

The photo is one of four images selected as a winning entry in the ‘What I Love About Holidays in NSW’ campaign. Another four video entries were also crowned winners. All eight winners will receive a Canon camera worth almost $1,000.

“With so many people taking part in this campaign, it’s so exciting that this image has come out on top,” Mr Mallard said.

The photo will now be featured in a series of eight short films, which will be curated by the NSW Government tourism and major events agency, Destination NSW. 

Minster for Tourism and Major Events Adam Marshall said the films will promote NSW as a holiday and short break destination, and will feature widely in online and social media channels as part of the final phase of the campaign.

“The exposure that will follow, in this last phase of the campaign, will be welcome news for tourism operators and businesses in the Blue Mountains”. Mr Marshall said.

“The NSW Government is committed to ensuring the visitor economy in our rural and regional areas continues to grow, and that every part of NSW reaps the rewards of our record investment in the sector.”

In 2016 rural and regional NSW welcomed 58.9 million visitors, an increase of more than seven per cent on the year prior. Together, those visitors injected $15 billion into local regional economies across NSW, which again was up 5.8 per cent on 2015.

To view the winning images, videos and the final curated short films, go to 

Image by Shane Smith