Blue Mountains tourism industry champions have shared their inspiring stories in a video series that takes future holidaymakers behind the scenes to motivate them to support local when planning their next escape once non-essential travel advice is updated.

The 49 Local Stories, produced by the NSW Government’s tourism and major events agency Destination NSW, include Blueberry Hills on Comleroy and High and Wild Adventures inviting visitors to stop by the Blue Mountains to enjoy the products and experiences of the area.

Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres said the powerful series would feature across social media, YouTube, through Destination NSW websites and in paid advertising for intrastate audiences.

“Many Sydney and NSW businesses rely on visitors to keep their doors open, and in regional towns tourism can support the entire community, which is why we want people to meet the everyday champions behind the businesses,” Minister Ayres said.

“It is the passion and ingenuity of our tour operators, brewers, distillers, accommodation providers, chefs and winemakers that make for unique and unforgettable NSW travel experiences we are all hungry for.”

Member of the Legislative Council and Blue Mountains resident Shayne Mallard MP said it was exciting to see Blueberry Hills on Comleroy and High and Wild Adventures involved, showcasing the rich diversity of experiences on offer in the Blue Mountains.

“The Blue Mountains is known for its world heritage listed National Park along with the warm hospitality of its people who truly love sharing their stories and knowledge with visitors,” Mr Mallard said.

“We look forward to welcoming holidaymakers to the Blue Mountains in future to meet our local champions and enjoy the surrounds that are uniquely ours.”

There are 11 Sydney-based Local Stories and 38 videos from the regions.

“There’s no doubt these businesses have suffered. The best way we can help is by planning a post COVID restriction getaway that gives back – commit to a long weekend or family holiday and see what makes Sydney and NSW special,” Mr Ayres said.

The Local Stories will roll out over the coming weeks as part of Destination NSW’s tourism recovery campaign, Love NSW. It is a multi-channel campaign that promotes NSW’s world-class experiences to inspire potential travellers through advertising and publicity, deals with industry partners and collaboration right across the travel distribution network.

The current NSW Health advice says there is currently no limit on the distance that a person may travel, however NSW Health recommends non-essential domestic travel should be avoided.

Please click here to watch the video on Blueberry Hills at Comleroy and here to watch the High and Wild Adventures video.

Watch the videos at